Case Study: Renault Retail Group reduces CPA by 67% with ClickThrough Marketing’s Performance Max

Renault Retail Group cuts CPA by 67% with ClickThrough Marketing

Renault Retail Group, a major automotive retailer, faced significant challenges due to changing consumer behaviors during the Covid-19 pandemic, which reduced in-person showroom visits and altered car-buying habits. Their goal was to broaden their digital advertising reach beyond users already searching for their brand to generate more valuable leads. ClickThrough Marketing implemented a solution using Google's Performance Max.

ClickThrough Marketing onboarded Renault's campaigns to the Performance Max beta, allowing ads to run across Google's entire network. They used creative assets showcasing Renault's full range, with a focus on electric vehicles, and tested different ad variations. The results were extraordinary, achieving an additional 1,261 conversions at a cost-per-acquisition (CPA) 67% below their KPI. The campaign also generated a 6% click-through rate and an additional 1.5 million impressions, significantly raising brand awareness.

Renault Retail Group