Case Study: Renault Retail Group achieves 20% higher conversion rates with ClickThrough Marketing and Search Ads 360

Renault Retail Group boosts conversions by 20% with ClickThrough Marketing

The customer, Renault Retail Group, along with other clients like Hype, faced the challenge of their agency, ClickThrough Marketing, spending excessive manual time on daily PPC account checks and operations. This time-consuming process took away from strategic ideation and hindered efforts to further enhance account performance and efficiency.

ClickThrough Marketing implemented Search Ads 360 to automate these daily checks with a custom safeguarding framework. This solution freed up 15% of the team's time, which was reallocated to client strategy, and drove a 20% average increase in client conversion rates. For Renault specifically, the solution resulted in a 253% increase in CTR and an 83% increase in conversions.

Renault Retail Group