ClickThrough Marketing
65 Case Studies
A ClickThrough Marketing Case Study
Peugeot, an automotive manufacturer, partnered with ClickThrough Marketing to increase awareness of its attendance and offerings at the annual Goodwood Festival of Speed. The challenge was to extend the reach of its press releases and optimize its event landing page to dominate search engine results for relevant keywords during the festival.
ClickThrough Marketing crafted and distributed four SEO-optimized online press releases to high-authority sites and optimized Peugeot's landing page content. This strategy resulted in a 71% year-on-year improvement in overall press release impressions and a 30% increase in organic traffic to the landing page. The vendor's work successfully elevated Peugeot's online visibility and media coverage for the event.