Case Study: Peugeot achieves 93.6% more non-brand organic traffic with ClickThrough Marketing

Peugeot boosts non-brand organic traffic 93.6% with ClickThrough Marketing

Peugeot, a major international automotive brand, approached ClickThrough Marketing to address its challenges in organic search performance. Compared to competitors, the company had relatively few backlinks and was not ranking well for critical non-brand search terms, which hindered its ability to generate traffic and convert visitors into test drive bookings.

ClickThrough Marketing implemented a multi-pronged SEO and content strategy focused on optimizing for both brand and non-brand keywords. The vendor successfully increased Peugeot's backlinks past the target of 500,000. This effort resulted in a 93.6% rise in non-brand organic search traffic, an additional 10,000 organic keywords generating traffic, and significant improvements in rankings for terms like 'family cars' and 'electric cars'.

Peugeot