Case Study: OTTY achieves a 350%+ ROI and 73% higher conversion rate with ClickThrough Marketing

OTTY boosts conversion rate 73% with ClickThrough Marketing

OTTY, a manufacturer of award-winning hybrid mattresses, sought to improve their ecommerce conversion rate, user experience, and number of online purchases. They turned to vendor ClickThrough Marketing, which recommended its Data-Led Design approach to conversion rate optimization.

ClickThrough Marketing implemented a strategy focused on improving OTTY's product configurator, shopping cart, promotional pages, and home page using Data-Led Design and A/B testing. The results were extremely successful, with the client's costs being covered within five weeks. The project delivered a return on investment of over 350% and increased OTTY's year-on-year conversion rate by 73%.

OTTY