Case Study: Nixplay boosts conversions and ROAS with ClickThrough Marketing

Nixplay boosts conversions 196% with ClickThrough Marketing

Nixplay, a Wi-Fi Cloud digital frame company, faced the challenge of increasing conversion rates on specific landing pages and achieving a greater return on ad spend (ROAS), particularly during their peak Black Friday sales period. They partnered with vendor ClickThrough Marketing for Conversion Rate Optimisation (CRO) and PPC services to meet these objectives.

ClickThrough Marketing implemented a strategy involving bespoke, product-led landing pages with enhanced content and video, alongside granular paid media campaigns managed via Kenshoo. The results were significant, including a 196% increase in conversion rate and an ROAS of 20 during Black Friday. Nixplay also saw a 54% increase in year-over-year revenue from only a 25% increase in spend, crediting ClickThrough Marketing for helping them achieve an average ROAS of 8:1.

Nixplay