Case Study: Missguided achieves a 16% increase in PPC ROAS with ClickThrough Marketing

Missguided boosts PPC ROAS by 16% with ClickThrough Marketing

ClickThrough Marketing partnered with Missguided, a fast-fashion retailer, to improve the efficiency of its paid marketing activity. The challenge was to increase PPC return on ad spend (ROAS) during the competitive Black Friday period and beyond, while maintaining spend and session volume. This needed to be achieved while navigating changing consumer habits, global supply challenges, and a need to promote both new and old stock.

ClickThrough Marketing implemented a strategy that included transitioning to Smart Shopping campaigns, expanding non-brand and Dynamic Search Ad coverage, and designing new bid strategies using SA360's tracking. They also utilized the product marketing platform ROI Hunter. The results included a 16% increase in PPC ROAS over eight months, alongside improved efficiency in CPC and conversion rate, even while managing significant drops in on-site stock.

Missguided