Case Study: a leading national jewellery brand achieves 181% more conversions with ClickThrough Marketing audience targeting

Leading National Jewellery Brand boosts conversions by 181% with ClickThrough Marketing

ClickThrough Marketing helped a leading national jewellery brand tackle the challenge of gaining more exposure and market share within the competitive paid search space for jewellery tools, a key product category for the retailer.

The solution involved segmenting the existing paid search campaign into three distinct audience groups—new visitors, existing visitors, and basket abandoners—using Google Analytics. ClickThrough Marketing applied tailored bid strategies and ad copy for each segment. This strategic approach resulted in a 104% increase in spend driving a 181% increase in goal conversions over a two-and-a-half-month test period.