Case Study: a leading home appliance brand achieves 153% Black Friday revenue growth with ClickThrough Marketing

Leading Home Appliance Brand boosts Black Friday revenue 153% with ClickThrough Marketing

ClickThrough Marketing partnered with a leading home appliance brand that wanted to grow its brand awareness on TikTok and increase revenue from its Facebook advertising. The challenge was to build a following on TikTok by tapping into the 'CleanTok' audience while also improving conversion rates and ROI on Facebook ads, all during a period of economic instability that reduced consumer confidence.

The solution involved an integrated paid and organic social strategy. ClickThrough Marketing worked on advanced audience profiling, strategic campaign splitting by product type, and A/B testing of new Facebook ad formats like Meta's Dynamic Elements. This approach resulted in a 153% increase in GA revenue during the Black Friday peak period, a 4,464% growth in TikTok followers, and Dynamic Elements ads achieving a 600% increase in conversions with an 86% lower cost-per-acquisition.