Case Study: JustHype boosts Amazon sales by 54% with ClickThrough Marketing

JustHype boosts Amazon sales 54% with ClickThrough Marketing

JustHype, a UK-based clothing brand, faced a challenge with a lower-than-expected return on investment from its Amazon advertising strategy. The brand's process of launching numerous new campaigns for every product promotion was difficult to manage and not cost-effective. ClickThrough Marketing was hired to create a more strategic approach to improve sales and reduce the Amazon Cost of Sale (ACoS) to below 35%.

ClickThrough Marketing implemented a revised strategy focused on growing top-performing products and campaigns instead of continually adding new ones. They identified and stopped under-performing campaigns and advised clustering products to improve organic search visibility. This new approach secured a 54% increase in paid orders and a 46% increase in sales, while also reducing ACoS by 6% and increasing ROI by 63% in just one month.

JustHype (hype / Hype)