Case Study: Jones Bootmaker achieves 375% non-brand PPC revenue growth with ClickThrough Marketing

Jones Bootmaker grows non-brand PPC revenue 375% with ClickThrough Marketing

Jones Bootmaker, a UK footwear retailer with over 100 stores, wanted to expand its e-commerce market and optimize its paid search activities. Their challenge was to increase online revenue while maintaining the same budget. They turned to vendor ClickThrough Marketing to craft a tailored PPC strategy.

ClickThrough Marketing implemented a comprehensive paid search solution that restructured Google Shopping campaigns, aggressively targeted product brand keywords, and strategically managed generic terms. They also introduced remarketing and paused inefficient brand keywords. As a result, Jones Bootmaker saw a 375% year-on-year increase in non-brand PPC revenue and a nearly 90% improvement in return on ad spend (ROAS). ClickThrough Marketing's strategy also led to an 80% improvement in click-through rate and an 11% decrease in cost per click.

Jones Bootmaker