Case Study: Hughes Safety Showers achieves 76% more conversions with ClickThrough Marketing

Hughes Safety Showers boosts conversions 76% with ClickThrough Marketing

ClickThrough Marketing worked with Hughes Safety Showers, a provider of specialist decontamination equipment, to address a plateau in conversion volume from their B2B paid search strategy. The challenge was to reverse poorer year-on-year performance and grow their presence efficiently in key international markets, including North America and Germany, without increasing media spend.

The solution implemented by ClickThrough Marketing involved a comprehensive restructure of the PPC strategy, focusing on best practice fundamentals, a keyword cleanse, and updated ad copy. They employed a data-driven attribution model, integrated with their data team for accurate conversion tracking, and utilized Dynamic Search Ads and Performance Max campaigns to extend reach. This approach resulted in a 46% increase in traffic, a 76% increase in conversions, and a 41% lower CPA.

Hughes Safety Showers