Case Study: Halfords Autocentres achieves 351% increase in PPC tyre sales with ClickThrough Marketing

Halfords Autocentre boosts PPC sales 351% with ClickThrough Marketing

Halfords Autocentres, a provider of car servicing and repairs, faced the challenge of building brand awareness for its new tyre services following an acquisition. Their goal was to educate consumers, drive new traffic to these services, and increase online conversions while reducing the cost per booking. ClickThrough Marketing was engaged to address this challenge using a paid ad campaign.

ClickThrough Marketing implemented a targeted PPC campaign, conducting thorough keyword research and creating dedicated manufacturer landing pages for brands like Goodyear and Pirelli. Using industry-leading bid management software, they carefully managed the campaign for consistent profitability. The solution delivered extraordinary results for Halfords Autocentres, including a 351% increase in PPC sales, a 59% rise in conversions, and a 22% reduction in cost per lead.

Halfords Autocentre