Case Study: Dormeo achieves a 139% uplift in blog sessions with ClickThrough Marketing

Dormeo boosts blog sessions 139% with ClickThrough Marketing

ClickThrough Marketing worked with Dormeo, a mattress brand aiming to establish itself as a sleep expert. The challenge was to transform their stagnant, sales-focused blog into an engaging "Sleep Hub" that would attract a wider audience outside of the immediate purchase cycle and build brand affiliation.

The solution involved a complete content strategy overhaul by ClickThrough Marketing, which included restructuring the blog into key topics like sleep science and health, creating varied content formats, and collaborating with sleep experts. This strategy secured a 139% year-over-year uplift in blog sessions, drove 158 transactions directly from the hub, and earned Dormeo the #51 ranking on FeedSpot's list of top sleep blogs.

Dormeo