Case Study: Dormeo achieves 2.6 million press coverage views with ClickThrough Marketing

Dormeo achieves 2.6M press views with ClickThrough Marketing

ClickThrough Marketing worked with Dormeo, a leading UK mattress specialist, to help them stand out in a competitive market and become nationally recognized as sleep experts. Their challenge was to increase brand visibility and website authority beyond relying on occasional repeat purchases.

The solution involved a tailored Digital PR strategy, including securing expert quotes in publications and executing targeted link-building campaigns. As a result, ClickThrough achieved 50 press articles featuring Dormeo's sleep expertise and 86 new backlinks from major outlets, contributing to an increase in Domain Authority from 46 to 48 and generating an estimated 2.6 million coverage views.

Dormeo