Case Study: Cover My Cab increases conversions by 25% with ClickThrough Marketing's PPC forecasting tool

Cover My Cab boosts conversions by 25% with ClickThrough Marketing

ClickThrough Marketing worked with Cover My Cab, a specialist insurance provider for the taxi industry, to address a challenge with their paid search campaigns. The client was capping their PPC budget, which risked their ads stopping early in the day and missing potential customers who were still searching for their services.

The solution was implemented using ClickThrough Marketing's proprietary PPC forecasting tool. This tool analyzed the account and showed that by simply removing the budget cap to allow for an 'always on' strategy, the client could achieve significant gains. The result was a 25% increase in conversions and a 23% increase in clicks, achieved with a change that took only minutes to implement.

Cover My Cab