Case Study: Biffa achieves a 50% conversion rate increase with ClickThrough Marketing's bespoke order widget

Biffa boosts conversion rate 50% with ClickThrough Marketing

Biffa, a leading UK integrated waste management company, faced the challenge of moving its complex quoting process for waste services online. They needed a solution to capture customer requirements effectively and provide that data to their sales team. ClickThrough Marketing was engaged to provide bespoke web development to create a new online quoting tool.

ClickThrough Marketing developed a custom-built, conversion-optimized widget that functioned as a non-transactional e-commerce facility, allowing customers to easily get a quote and view their potential order. The solution included a bespoke back-end system for Biffa's sales team to access quote details. The results were significant, with the project's ROI achieved within just one week of launch and the new widget increasing Biffa's conversion rate by 50%.

Biffa