Case Study: Arden University saves £5,400 in monthly media spend with ClickThrough Marketing

Arden University saves £5,400 a month with ClickThrough Marketing

ClickThrough Marketing's organic search team was working with Arden University to improve their organic visibility. The challenge was that organic traffic for the university's brand terms was consistently low throughout 2022, despite high visibility. The team identified that this was likely because paid search ads from another agency were capturing the traffic that would have otherwise gone to the organic results, impacting overall performance.

The solution involved ClickThrough Marketing collaborating with the paid search agency. They agreed on a strategy where the paid agency significantly reduced bidding on Arden's branded keywords, ensuring they were not paying for traffic that could be acquired organically for free. This inter-agency collaboration resulted in a 16% increase in organic traffic with no overall loss, while saving Arden University £5,400 in monthly paid media spend with no loss in conversions.

Arden University