Case Study: Arden University achieves 373% organic visibility growth with ClickThrough Marketing

Arden University boosts organic visibility 373% with ClickThrough Marketing

Arden University, a provider of blended and online learning degree courses, challenged ClickThrough Marketing to increase organic traffic and leads to their course pages by 50% year-on-year after their website traffic had plateaued.

ClickThrough Marketing implemented a strategy focused on quick wins, including optimizing priority course pages for high-value keywords, fixing technical errors, and cleaning up backlinks. This approach, combined with adaptable strategies during the pandemic, led to significant results: a 373% increase in organic visibility and a 173% increase in organic keywords ranked on page one, ultimately driving more visitors and conversions to the site.

Arden University