Case Study: a globally-recognised parcel delivery brand achieves 83% revenue uplift with ClickThrough Marketing

a globally-recognised parcel delivery brand boosts revenue 83% with ClickThrough Marketing

ClickThrough Marketing worked with a globally-recognised parcel delivery brand to improve a key landing page. The challenge was to increase conversions on the client's parcel drop-off locator page, which was hindered by a prominent but irrelevant 'Get a Quote' form and location listings that provided turn-by-turn directions, a feature rarely used by modern users.

The solution involved a flexible CRO testing approach where two initial page versions were created to test separate hypotheses; when these did not perform, a third version combining both sets of changes was built. This final version made the postcode search more prominent, moved the quote form, and improved location listings with user-friendly cards and direct map links. ClickThrough Marketing's efforts secured an 83% higher conversion value on the page, equating to an estimated £90,000 in annual revenue and contributing to a total revenue uplift of £1.2m.