Case Study: a childcare provider achieves 55% more leads with ClickThrough Marketing UX improvements

a childcare provider boosts leads by 55% with ClickThrough Marketing

The childcare provider, a client of ClickThrough Marketing, faced a challenge where mobile users on its website were navigating through multiple informational pages before finally reaching the high-converting 'Find a Nursery' page. This extended user journey was hindering the company's lead generation efforts.

ClickThrough Marketing implemented a solution by adding a new call-to-action block on key informational pages. This block offered users a curated choice to either proceed to another informational page or go directly to the 'Find a Nursery' page. This strategic change resulted in a 55% increase in leads during a month-long test, significantly improving the client's lead generation metrics and forecasted annual revenue.