Case Study: Trinity Power achieves a 172% conversion rate increase with ClickSlice

Trinity Power boosts conversion rate 172% with ClickSlice

Trinity Power, a temporary power solutions company specializing in commercial and industrial generator rentals, hired ClickSlice to take over their Google Ads account. Their challenge was to build on existing success by improving both the return on investment and the volume of monthly leads generated in a highly competitive and technical industry.

ClickSlice implemented a highly granular strategy, restructuring the account with ad groups organized by equipment type and searcher intent. They used extensive market research to target technical keywords and ran continual A/B tests on ad copy. As a result, ClickSlice achieved a 172% increase in conversion rate, raising it from 3.76% to 10.21%, while simultaneously increasing the total volume of leads.

Trinity Power