Case Study: Snus Down Under achieves 189% organic traffic growth with ClickSlice SEO

Snus Down Under grows organic traffic 189% with ClickSlice

Snus Down Under, an online retailer of nicotine pouches, faced the challenge of growing organic search visibility in Australia and New Zealand amidst strict regulations. In Australia, nicotine products require a prescription, which severely limited standard SEO tactics. The company partnered with ClickSlice to develop a compliant SEO strategy that could navigate these restrictions and capture commercial intent, particularly in New Zealand where purchases are legal.

ClickSlice implemented a YMYL-compliant strategy focused on technical SEO, advanced schema markup, authoritative content with medical citations, and a targeted backlink campaign. This solution delivered significant results for Snus Down Under, including a #1 ranking for their most important keyword and a 189% increase in organic traffic. Most notably, organic search became their leading acquisition channel, driving 40% of total traffic and increasing monthly organic revenue from $27,000 to $48,000.

Snus Down Under