Case Study: Knit in a Box grows AI visibility, traffic, and subscription sales with ClickSlice AEO

Knit in a Box grows AI visibility from 24% to 40% with ClickSlice

Knit in a Box, an eCommerce subscription brand for knitting supplies, partnered with the vendor ClickSlice to explore AI Engine Optimization (AEO) as a new channel for growth. The challenge was to increase the brand's visibility within AI platforms and turn that discovery into tangible traffic and sales, moving beyond a reliance on traditional paid media.

ClickSlice implemented a comprehensive AEO strategy that involved mapping user prompts, creating content optimized for AI citation, and building authority through earned media placements. This solution successfully doubled Knit in a Box's visibility score to 40% and increased its citation share to 13.6%, making it the most cited source in its industry. Most importantly, ClickSlice's strategy generated direct referral traffic from AI platforms that converted into subscription sales, proving AEO to be a viable commercial growth channel.

Knit in a Box