Case Study: Furl Becomes the Go-To Luxury Sofa Bed Brand with ClickSlice

Furl triples AI search visibility to nearly 15% with ClickSlice

Furl, a luxury sofa bed brand, partnered with the vendor ClickSlice to address the challenge of expanding its visibility in the new frontier of AI search. As AI platforms like ChatGPT and Google AI Overviews began to heavily influence consumer purchase decisions, Furl needed to ensure it was not only mentioned but also positioned as a trusted, authoritative source when users asked high-intent questions.

ClickSlice implemented a comprehensive Answer Engine Optimization (AEO) strategy. This involved creating specialized content and securing strategic external mentions to build authority. The results were significant, with Furl's visibility tripling to nearly 15%, breaking into the top five brands. Most impressively, ClickSlice's work helped Furl achieve the #1 citation share across AI platforms, outperforming major retailers like Amazon and IKEA, and establishing the brand as the most cited authority for luxury sofa beds.

Furl