Case Study: Prodigy Artists drives TikTok engagement with Clicks Talent

Prodigy Artists - Customer Case Study

Prodigy Artists worked with Clicks Talent to promote Benny Mayne’s song “Fake It” and drive awareness on TikTok. The challenge was to generate strong engagement and reach for the release through a social-first campaign that could connect with a younger audience.

Clicks Talent created a hashtag comedy challenge on TikTok using **#CanYouFakeIt**, and partnered with 11 high-following influencers to produce content around “faking” different situations. Over a ten-day campaign, Clicks Talent targeted 8 million followers and delivered 2.155 million views, 2.2 million hashtag views, 279 organic videos, 287,000 likes, 1,150 comments, 1,600 shares, and 52% US viewers.

Prodigy Artists