Case Study: PLS&TY boosts TikTok song promotion with Clicks Talent

PLS&TY - Customer Case Study

PLS&TY partnered with Clicks Talent to promote the song “Very Special” featuring Sean Kingston. The challenge was to generate awareness and engagement around the release in a way that would resonate on TikTok.

Clicks Talent created a one-week TikTok hashtag challenge, #VerySpecialChallenge, and activated seven influencers to share content about what a “special night” means to them. The campaign reached 35.6 million followers, drove 3.21 million views, and generated 167 organic videos, 517,000 likes, 1,630 comments, and 1,450 shares.

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