Case Study: CloudKid achieves 7.8M hashtag views with Clicks Talent

CloudKid - Customer Case Study

CloudKid worked with Clicks Talent to promote “Ghost” by Confetti and generate buzz around the release. The challenge was to drive awareness and engagement for the song on TikTok in a way that felt entertaining and native to the platform.

Clicks Talent implemented a hashtag comedy challenge on TikTok using **#ImAGhost**, with four influencers creating content around “ghosting” uncomfortable situations. Over a 3-day campaign, Clicks Talent targeted 10 million followers and generated 7.8 million hashtag views, 57,000 organic videos, 1,022,000 likes, 2,590 comments, and 4,115 shares.

CloudKid