Case Study: MyMuse achieves 80% same-day NDR resolution and frees 2–3 agent hours daily with ClickPost's Parth AI

The MyMuse Playbook 100% of NDRs Now Managed by Parth AI

MyMuse, India’s premier intimate-wellness D2C brand, faced surging non-delivery rates (NDRs) during peak seasons—up to 30% of orders—with manual follow-ups consuming 2–3 hours per agent and NDR resolution taking 48–72 hours. To preserve customer privacy and scale operations, MyMuse deployed ClickPost’s Parth, an AI NDR agent designed for discreet, human-like conversations and courier API integration.

ClickPost’s Parth automated 100% of NDR management, delivering 24/7 conversational outreach, instant courier updates, and scalable handling of peak spikes; the result: 80% of NDRs resolved within 24 hours (versus ~72 hours before), 2–3 hours of agent bandwidth freed daily, and improved customer privacy and satisfaction—outcomes that drove strong leadership adoption across MyMuse.

MyMuse

Sharadbabu Narayanan

Operations Lead