Case Study: Nykaa achieves seamless logistics and lower RTOs with ClickPost

Nykaa.com cuts RTOs to 6.36% with ClickPost

Nykaa, a major Indian beauty e-commerce brand, faced significant logistics challenges as it scaled, including fragmented shipment visibility, limited multi-carrier integrations, and a high volume of customer escalations and RTOs (Return to Origin). These issues strained their operations and customer support teams, prompting them to seek a solution from the logistics platform ClickPost.

ClickPost implemented its automated tracking and multi-carrier integration platform for Nykaa. The solution featured automated NDR management, a branded post-purchase tracking portal, and real-time carrier performance analytics. This resulted in Nykaa reducing its RTO rate to just 6.36%, one of the lowest in the industry, and provided complete operational visibility, greatly improving efficiency and the customer experience while handling over 34 million orders annually with ClickPost.

Nykaa.com