Case Study: MyMuse reduces NDR resolution time with ClickPost

MyMuse resolves 80% of NDRs the same day with ClickPost

MyMuse, a leading D2C intimate wellness brand in India, faced a significant operational challenge as its order volume grew. The surge in orders led to a high rate of Return-to-Origin (RTO) and Non-Delivery Reports (NDRs), with the operations team spending three hours daily on manual follow-ups. This became a major bottleneck, especially during peak seasons. They needed to drastically reduce their NDR resolution time and find a scalable system. To address this, they turned to the vendor ClickPost.

ClickPost implemented its AI solution, Parth, to autonomously manage MyMuse's failed deliveries. The AI agent handles 100% of NDRs, engaging customers with human-like, empathetic conversations. As a result of working with ClickPost, MyMuse resolved 80% of its NDRs on the same day, eliminating the manual workload for the operations team and ensuring a smoother customer experience even during high-volume periods.

MyMuse