Case Study: The White Willow reduces WISMO calls and failed deliveries with ClickPost

How The White Willow Reduced WISMO Calls By 56% With ClickPost

The White Willow, a direct-to-consumer sleep essentials company, faced significant logistical challenges that disrupted its operations. The in-house team was overwhelmed by manual processes, a constant barrage of WISMO (Where Is My Order) calls, and an inefficient, cumbersome returns management system. Seeking an end-to-end logistics solution, the company turned to vendor ClickPost and its tracking and notification features to automate processes and improve order visibility.

By implementing ClickPost, The White Willow automated customer communications and returns management. The solution provided real-time tracking and sent multi-channel notifications to keep customers informed. This resulted in a 50% reduction in failed deliveries and a 56% reduction in WISMO calls, while also doubling tracking page visits, greatly enhancing the post-purchase experience.

The White Willow

Abhishek Jain

Founder