Case Study: BESTSELLER India achieves rapid carrier integrations, optimized delivery performance and lower shipping costs with ClickPost

How Moving Away From Aggregator Shipping Helped Bestseller Amp up its Pre-Dispatch Operations

Bestseller, the India arm of the BESTSELLER Group with hundreds of stores and shop‑in‑shops, faced a logistics bottleneck: they could not tolerate loss of direct control over carriers during peak seasons and were frustrated by poor tech support and slow resolution times from potential aggregators. To regain flexibility and faster response, Bestseller turned to ClickPost and its automated pre‑dispatch tools and integration services.

ClickPost implemented rapid carrier integrations (400+ carriers, brand‑owned accounts onboarded within 24 hours), an ML‑powered carrier‑recommendation engine, Order Manifestation & AWB generation APIs, EDD tooling for product pages, and real‑time pincode serviceability checks. As a result, Bestseller lowered shipping costs while improving delivery performance, cut order‑to‑dispatch TAT and manual errors, increased add‑to‑cart conversions via EDD, and drastically reduced pincode‑driven fulfillment exceptions — all backed by ClickPost’s 24/7 tech support.

Bestseller