Case Study: DaMENSCH achieves 54% reduction in RTO with ClickPost

A ClickPost Case Study

Preview of the DaMENSCH Case Study

How DaMENSCH reduced RTO by 54% using ClickPost

DaMENSCH, India’s fastest-growing men’s innerwear D2C brand, faced high RTO rates, manual logistics operations and poor failed-delivery handling that harmed the post-purchase experience. To fix this they partnered with ClickPost, adopting ClickPost’s ML-based carrier-allocation engine, APIs, NDR (failed-delivery) management and tracking/returns modules to automate workflows and integrate multiple couriers.

ClickPost implemented real-time failed-delivery detection, automated SMS/email outreach, exception escalation, multi-carrier orchestration and a white‑labeled tracking and self-serve returns portal. As a result ClickPost helped DaMENSCH reduce RTO by 54%, improve on‑time deliveries by 15%, cut escalations by 31%, raise operational efficiency by 30%, reduce order queries by 80%, increase NPS by 21% and drive additional sales via tracking-page recommendations—supporting roughly 5x D2C revenue growth.


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