Case Study: CaratLane achieves omni-channel excellence (21x shipment growth, 30% RTO reduction) with ClickPost

How Caratlane perfected their Omni-Channel customer experience with ClickPost

CaratLane, India's largest omni-channel jewellery brand, faced rising logistics costs and customer-experience risks from manual order processing, lack of data intelligence, frequent NDRs and stuck shipments, and inconsistent post-purchase visibility for high-value items. To solve these challenges they partnered with ClickPost, adopting its logistics platform—including hyper-focused APIs, NDR Automation, SLA-breach detection and last-mile visibility—to centralize and automate shipping operations.

ClickPost implemented API-driven automation, NDR workflows, automated SLA breach resolution and decentralized dispatches across 150 stores, enabling 2,000+ orders processed daily and better last-mile visibility. The impact was measurable: 21x growth in monthly shipments, a 30% reduction in RTO, a 93% delivery-experience rating, ~0% customer escalations on stuck shipments, an 80% drop in WISMO calls and near-100% on-time delivery—helping CaratLane scale its omni-channel model efficiently.

CaratLane