Case Study: Steinway & Sons achieves instant worldwide lead delivery and faster response times with ClickPoint Software

Deliver internet leads and phone calls instantly

Steinway & Sons, the world‑renowned piano maker with roughly 200 authorized dealers across nearly 80 countries, faced rising online inquiries and slow, manual lead delivery from corporate to local dealers. They needed an automated system to route leads instantly by country code, postal code and language, and to track response times to ensure a brand‑level customer experience.

ClickPoint deployed its LeadExec solution: a central lead capture and reporting database, flexible distribution rules, web‑based lead management and a real‑time dealer locator that records when dealers retrieve and act on leads. The result was immediate, rules‑based lead delivery, measurable dealer response times, faster follow‑up and improved customer satisfaction.

Steinway & Sons

Dana Messina

CEO (retired), Steinway & Sons