Case Study: CertainTeed achieves instant, branded lead delivery and improved contractor follow-up with ClickPoint Software

CertainTeed, a high quality exterior and interior building products

CertainTeed, a global manufacturer of high-quality exterior and interior building products, needed a field service lead management system to deliver and manage contractor leads across the U.S. The solution had to be easy to use and flexible enough to meet contractors’ preferences—some wanted leads emailed, while others preferred a web portal.

ClickPoint provided a branded lead management platform that routes leads to contractors in seconds via email or a web portal and enforces timely follow-up. The flexible, branded system simplified contractors’ workflows, improved lead handling, and contributed to the overall success of CertainTeed’s program.

CertainTeed

Monica Brogan

Corporation Manager, Sales Support and Lead Management, CertainTeed