Case Study: Jellyfish achieves over 50% webinar attendance with ClickMeeting

Jellyfish Uses ClickMeeting to Introduce Their Clients to the New Google Marketing Platform

Jellyfish, a global boutique digital agency and certified Google Marketing Platform partner, needed a fast, scalable way to educate clients, prospects, and partners about Google’s rebrand from DoubleClick Certified Marketing Partner to Google Marketing Platform. They turned to ClickMeeting’s webinar platform to share insights, answer questions, and lead the conversation around what the change meant for the industry.

Using ClickMeeting, Jellyfish and Napkyn Analytics hosted a webinar and UI demo with live, visual content and recording capabilities that could be repurposed afterward. The event was well promoted and highly effective, achieving an over 50% registrant-to-attendee conversion rate. Jellyfish said the success reinforced webinars as part of its ongoing business strategy, with a goal of running at least one per quarter.

Jellyfish

Christina Fontana

Marketing Director