Case Study: Paras Healthcare expands patient health education with ClickMeeting

Indian super specialty hospital chain empowers the common man, with the help of ClickMeeting

Paras Healthcare, an Indian super specialty hospital chain, wanted a user-friendly, cost-effective way to raise awareness about prevention, timely detection, and treatment of diseases while also reaching patients who were hesitant to consult specialists directly. The company needed a digital platform that could help it share health information with both professionals and the general public in line with its “Be Partners in Health” mission, so it turned to ClickMeeting’s webinar platform.

With ClickMeeting, Paras Healthcare ran interactive webinars led by super-specialist doctors, sharing presentations, answering common health questions, and sending recordings to those who missed the live sessions. Over nearly eight months, Paras Healthcare conducted more than 25 webinar sessions with over 35 specialists and sensitized more than 100,000 patients. The webinars were highly rated, averaging 4 out of 5, and helped the company build a reusable health-information repository for doctors, patients, and caregivers.

Paras Healthcare

Kapil Garg

Director