Case Study: Tanaza generates leads and strengthens customer engagement with ClickMeeting

ClickMeeting helps to create a world with wireless connection for everyone

Tanaza, a Milan-based high-tech company providing cloud-based software for guest WiFi networks, wanted a better way to communicate with potential and current customers around the world. To generate new leads and convert them, the company turned to the ClickMeeting webinar platform to deliver interactive, engaging content while managing the challenge of scheduling webinars across different time zones.

With ClickMeeting, Tanaza used branded webinar rooms, live chat, recordings, surveys, screen sharing, and multiuser account features to run professional webinars in Italian and English. The result was stronger customer engagement, better lead generation, and no reported support issues; Tanaza said attendees were satisfied, willing to return, and the platform was cost-effective for hosting up to 100 participants.

Tanaza

Valeria Magoni

Head of Marketing