Case Study: LoopMe improves brand campaign measurement and data efficiency with ClickHouse Cloud

How LoopMe uses ClickHouse to deliver better brand advertising outcomes

LoopMe, an AI-powered ad tech company founded in 2012, needed a way to process vast, fast-changing datasets to measure brand advertising outcomes more effectively. As its campaigns grew, the team faced challenges around real-time data ingestion, query performance, security, and seasonal scaling, and turned to ClickHouse to support its database management needs.

By adopting ClickHouse and later moving to ClickHouse Cloud on Google Cloud Platform, LoopMe gained a faster, more scalable, and more cost-effective data platform. The company reduced its infrastructure footprint from 20 nodes to 3 while handling the same workload, lowered operational overhead, and freed its team to focus on product innovation rather than database maintenance.

LoopMe

Marco van de Bergh

co-founder and CTO