Case Study: Changan Ford cuts costs by 40% and boosts precision marketing with ClickHouse Enterprise Edition

How Changan Ford cut costs by 40% and powered precision marketing with ClickHouse Enterprise Edition

Changan Ford, the Chinese automaker joint venture, built a Customer Data Platform to unify online and offline customer data for targeted marketing and after-sales service. As the platform grew on ClickHouse Community Edition, it ran into rising storage costs, fixed-capacity strain during traffic spikes, manual scaling overhead, and occasional OOM errors while managing more than 100 TB of historical data.

To address these issues, Changan Ford migrated to ClickHouse Enterprise Edition (ClickHouse Cloud) on Alibaba Cloud, gaining compute-storage separation, serverless elasticity, and OSS-based storage. With ClickHouse, the company cut annual compute and storage costs by more than 40%, reduced off-peak costs by over 70%, eliminated OOM incidents in the first six months after migration, and reduced scaling operations from manual work to just minutes.

Changan Ford