Case Study: HIP Creative achieves better lead quality and a 20% higher scheduling rate with ClickGUARD

HIP Creative got a 20% scheduling rate with click fraud protection for PMax

HIP Creative, a healthcare-focused marketing and growth agency, needed a way to protect its Google Performance Max (PMax) campaigns from invalid traffic. While PMax was generating volume, the team lacked visibility into lead quality and campaign fluctuations, making it harder to scale efficiently and protect client budgets. ClickGUARD helped address this challenge by adding click fraud protection and clearer insight into traffic quality.

ClickGUARD was implemented on every PMax campaign from day one, providing real-time exclusions, IP blocking visibility, and a simple dashboard to separate valid clicks from suspicious traffic. The result was improved lead quality across campaigns, greater confidence in scaling PMax, and a 20% increase in scheduling rate from PMax form submissions, with 100% of PMax campaigns protected from day one.

HIP Creative

Jess Parsons

Paid Search Team Lead