Case Study: Flexopus regains control over ad spend with ClickGUARD

B2B company regained control over Google Ads spend after detecting large-scale click fraud

Flexopus, a B2B workplace management software provider, was seeing unusual activity in its Google and Microsoft Ads campaigns. Click volume was rising without better engagement, and a few low-volume keywords suddenly generated thousands of clicks, draining budget and pushing more important keywords out of the auction.

With ClickGUARD, Flexopus gained clear visibility into which campaigns and keywords were producing fraudulent traffic and documented the issue quickly. Using this evidence, the team worked with Microsoft Ads support to address the problem, helping reallocate budget toward higher-value keywords, improve traffic quality, and increase session duration while restoring confidence in paid media spend.

Flexopus

Elias Nothelfer

Marketing Manager