Case Study: Smartline increases PPC leads by 20% with ClickedOn

Smartline increases PPC leads by 20% YoY with ClickedOn

ClickedOn partnered with Smartline to address the challenge of significantly growing customer acquisition through organic search (SEO) and paid marketing channels like SEM and Paid Social, all while maintaining acceptable cost per lead metrics.

Over a four-year partnership, ClickedOn managed paid search and display advertising, analytics tracking, and SEO optimization. Their solution included a programmatic top-funnel strategy for awareness and a localized SEO approach targeting region-specific keywords. As a result, ClickedOn helped increase PPC leads by 20% year-on-year while reducing the cost per lead by 53%. The strategy also generated 1.8 million impressions and increased PPC traffic by 36%, contributing to an acquisition value of A$84 million.

Smartline