Case Study: United Way of the Piedmont transforms nonprofit marketing with ClickDimensions

United Way of the Piedmont sends 52,000 relief emails with ClickDimensions

United Way of the Piedmont, a local nonprofit, faced significant marketing challenges due to its reliance on outdated legacy tools. These systems necessitated manual processes, such as uploading marketing lists, which led to data duplication and an incomplete view of donor engagement. This inefficiency consumed valuable time and resources. The organization turned to vendor ClickDimensions and its Marketing Automation product to find a solution.

ClickDimensions provided a powerful email marketing solution natively integrated with Dynamics 365, which eliminated manual data transfers and inaccuracies. The results were substantial; during Hurricane Helene relief efforts, over 52,000 emails were sent with high engagement rates, including a 39.90% open rate. Their monthly newsletter also performed above industry standards with a 35.42% open rate, enabling personalized communications that strengthened donor relationships.

United Way of the Piedmont