Case Study: Iowa Hospital Association enhances member engagement with ClickDimensions

Iowa Hospital Association engages 123 members more efficiently with Click

The Iowa Hospital Association (IHA), a nonprofit trade association, faced challenges with its marketing systems operating outside of the Microsoft ecosystem, which caused data synchronization issues and impeded timely member engagement. Their marketing team struggled with non-intuitive software and needed a more structured approach for targeted campaigns. They partnered with vendor ClickDimensions for its marketing automation software.

ClickDimensions provided a natively integrated solution within Microsoft Dynamics, resolving the synchronization problems. With the help of ClickDimensions' Marketing Services team, IHA implemented a new opt-in method and used campaign automation tools. This resulted in enhanced member engagement through targeted campaigns, a significantly improved user experience with integrated forms, and saved numerous hours per month in email management.

Iowa Hospital Association (iha)