Case Study: Take Some Risk achieves 40% cleaner traffic and $30,000/month savings with ClickCease

How Take Some Risk utilize ClickCease for better campaign optimization, and massive savings

Take Some Risk, a digital marketing agency focused on paid search, needed a way to improve traffic quality and protect its campaigns from click fraud across Google Ads, Microsoft Ads, and Meta Ads. The team was already familiar with fraud issues and wanted better visibility into unqualified traffic, leads, cost per lead, and lead conversion rate.

By using ClickCease, Take Some Risk identified locations and campaigns generating fraudulent traffic, excluded them from targeting, and used the Click Report and Recordings to optimize performance. ClickCease helped reduce costs by 40% and delivered around USD 30,000 in monthly savings, while also improving campaign prioritization and overall traffic quality.

Take Some Risk

Vinicius Borges

Paid Media Manager