Case Study: Wit Digital achieves $98K savings and 12% cleaner traffic with ClickCease

How ClickCease saved one of our clients over 10k per month in fraudulent click activity

Wit Digital, a marketing agency serving home‑services clients (plumbing, HVAC, electric, roofing, etc.), was losing significant budget to click fraud in their SEM/Google Ads campaigns and had been relying on Google to address incidents case‑by‑case. After implementing ClickCease’s click‑fraud detection and blocking service on a major client (Daniel’s Plumbing of Austin), they immediately uncovered fraud that was costing that client more than $10,000 per month.

ClickCease’s solution blocked fraudulent activity at scale, and over a 90‑day period ClickCease blocked 30,097 clicks and 4,338 IP addresses, delivered 12% cleaner traffic, and saved $98,110.70; Wit Digital now includes ClickCease dashboard data in monthly reports and has reinvested those savings back into SEM to boost lead activity.

Wit Digital

Jeff Wauthier

SEM Manager