Case Study: Corkboard Concepts achieves $500,000+ in ad savings by blocking click fraud with ClickCease

How ClickCease saved a healthcare business $500,000+ by preventing Click Fraud

Corkboard Concepts, a data‑centric digital marketing agency, was managing paid search, Display and YouTube campaigns for an Omaha‑based health supplier with an average daily Google Ads budget of $20,000. Although the team was delivering a 300% ROAS, they suspected a significant portion of spend was wasted on fraudulent clicks and engaged ClickCease’s click‑fraud protection to safeguard their campaigns.

ClickCease’s blocking over a 45‑day period removed 233,499 clicks and 179,488 IPs — filtering about 27% of clicks as fraudulent — which produced 17% cleaner traffic, a 17% drop in bounce rate and a 27% increase in session duration. As a result ClickCease helped lower cost‑per‑conversion by more than 41.5%, lift conversion rate by 18%, and enable a 400% increase in Google Ads budget while improving efficiency (the case headline reports $500,000+ saved).

Corkboard Concepts

Jordan Atchison

Chief Marketing Officer